Ghana Sustainable Change Project (GSCP) (2004-2009)

The purpose of the five-year USAID project is to improve the health of Ghanaians through the use of state-of-the-art communications and social marketing initiatives. The project is supporting nutrition as an integral aspect of all of the USAID Mission's health programs-including child survival, maternal and reproductive health, and HIV/AIDS. One of the project's priority interventions is timely and appropriate breastfeeding. GSCP has four overall objectives: build capacity within the public and private sector to support effective behavior change activities; develop behavior change strategies that use mass media campaigns and support community activities to reinforce desired health behaviors; strengthen the ability of government officials and policymakers to advocate for programs and activities that create positive behavior change; and use social marketing to promote products and services that will support positive behavior change. AED is working in 28 districts, located in seven of the 10 regions of the country.

Health Areas
Infant and young child feeding.

Behavior Change Strategies or Processes
Community mobilization, Behavioral research, Behavior change communication, Policy analysis & advocacy, Monitoring and evaluation, Capacity development and training.

Project Director
Carol Larivee

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