Health Communication Partnership (HCP) (2002-2007)

Project Website: http://www.hcpartnership.org

The Health Communication Partnership (HCP), funded by USAID, promoted healthy societies by advancing the field of health communication, using proven and evidence-based strategies, and developing new approaches. HCP addressed HIV/AIDS, reproductive health, maternal health, child survival, nutrition, and infectious diseases (e.g. malaria, tuberculosis). At both individual and societal levels, the project advocated for supportive environments, effective health services, and health literacy. It focused on three domains of communication intervention: individuals and communities, health services, and social and political environments. AED led the HCP program in Ethiopia, which included a focus on infant and young child feeding. AED also designed and launched a "health competent schools" initiative in Jordan, which included activities to engage middle school-aged children in adopting healthy nutrition habits and prevent obesity.

Health Areas
Nutrition-related chronic disease, Infant and young child feeding.

Behavior Change Strategies or Processes
Community mobilization, Behavior change communication, Essential nutrition actions, Behavioral research.

Project Director
Peter Gottert

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