Marketing Healthier Food to Young People (2004-2007)

Center Website: AED Center for Social Marketing and Behavior Change

For a report to Congress, CDC wanted to know more about how the food industry effectively markets to children. CDC tapped AED to help it develop recommendations for how best to market healthier foods to tweens. AED is conducting qualitative research--including in-home observations and ride-alongs--with families of 8-12 year-olds to understand how they make decisions related to meal selection and preparation, availability of snacks and eating out of the home. To augment the research findings, AED is convening an expert panel, including food and entertainment marketers, academics and consumer researchers.

Contact
Junette McWilliams

Health Areas
Nutrition-related chronic disease.

Behavior Change Strategies or Processes
Behavior change communication.

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