Media-Smart Youth - Eat, Think, and Be Active! (2001-2007)

Project Website: http://chc.aed.org/prj_msy.htm
Center Website: AED Center for Health Communication

In our media-saturated society, young people need help to understand the role that media play in shaping their values about nutrition and physical activity, and to build skills that encourage critical thinking and healthy lifestyle choices. The National Institute of Child Health and Human Development (NICHD) asked AED to assist with a media literacy initiative to address these important issues among young people ages 11 to 13. AED developed an interactive-learning curriculum geared to youth in after-school programs. In each lesson, participants create a small-scale media project with health messages based on what they learned. AED provided technical assistance to pilot sites implementing curriculum lessons and media production projects, and created a Web site for curriculum pilot-site facilitators to share experiences and provide feedback.

Contact
Ronne Ostby Maling
Monica Silvelstro

Health Areas
Nutrition-related chronic disease.

Behavior Change Strategies or Processes
Behavior change communication.

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