Promoting Fruit and Vegetable Consumption Among Tweens: An Innovative Product Development Approach (2006-2009)

Center Website: AED Center for Social Marketing and Behavior Change

Effective marketing starts with the product before it considers messaging or promotion. So CDC moved beyond messages and communication, and asked AED the question: how can we create or improve a product or service that would encourage young people to eat more fruit and vegetables? AED enlisted world-renowned product design firm, IDEO, to help devise an answer. With AED and CDC, IDEO is leading an innovative product development process that engages tweens, parents, growers and food suppliers. This process will present CDC with a design framework, some simple prototypes to test and recommendations for potential commercial partnerships.

Contact
Rajni Sood Laurent

Health Areas
Nutrition-related chronic disease.

Behavior Change Strategies or Processes
Behavior change communication.

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