We Can! (Ways to Enhance Children's Activity and Nutrition) (2004-2007)

Project Website: http://chc.aed.org/prj_wecan.htm
Center Website: AED Center for Health Communication

We Can! is unique among existing youth obesity-prevention initiatives in its focus on programs and activities for parents and families as a primary group for influencing youth audiences. Funded by the National Heart Lung and Blood Institute (NHLBI), We Can! provides activities that encourage improved nutritional choices, increased physical activity, and reduced "screen time" in youth ages 8-13. Materials developed by AED include a parent handbook in English and Spanish, a community mobilization tool kit, a six-session parent curriculum for use by community agencies, posters, print ads, radio spots, b-roll footage, and a program fact sheet. Over 42 communities across the U.S. have signed on as official We Can! sites. The overall media placement from the launch neared 300 stories in broadcast, print and online media outlets, with viewership exceeding 139 million. The consumer Web site was launched on the same day, providing parents, caregivers, and health care providers with user-friendly resources and tips for preventing childhood obesity.

Health Areas
Nutrition-related chronic disease.

Behavior Change Strategies or Processes
Behavior change communication.

Project Director
Meredith Williams

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