We Can! (Ways to Enhance Children's Activity and Nutrition) (2005-2011)

Project Website: http://chc.aed.org/prj_wecan.htm
Center Website: AED Center for Health Communication

We Can! is unique among existing youth obesity-prevention initiatives in its focus on programs and activities for parents and families as a primary group for influencing youth audiences. Funded by the National Heart, Lung and Blood Institute (NHLBI), We Can! provides activities that encourage improved nutritional choices, increased physical activity, and reduced "screen time" in youth ages 8-13. Materials developed by AED include a parent handbook in English and Spanish, a community mobilization tool kit, a six-session parent curriculum for use by community agencies, posters, print ads, radio spots, b-roll footage, and a program fact sheet. AED helps manage community-site relationships, identifies beneficial partnerships, and provides a consumer website, listservs, e-newsletter, teleconferences, and media outreach. The fast-growing campaign includes more than 1,150 registered community sites in all 50 states, and 11 other countries. We Can! has been joined by nearly 40 national and corporate partners.

Contact
Donna Grande

Health Areas
Nutrition-related chronic disease.

Behavior Change Strategies or Processes
Behavior change communication.

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